Have you ever walked into an office and up to the reception desk and the receptionist is on the phone and you stand there waiting whilst the person on the phone acknowledges you? And if the reception desk is a high one and you cant even see the person, then that is worse as it feels like a barrier.
That immediately sets the scene for your emotions and feelings – the ambience has been created.
Whereas, if when you arrive in an office and there is a gentle buzz of chatter, and flurry of busy people, the receptionist is in full view and has greeted you will a big smile and ‘Hello, how can I help you?’ – you immediately feel relaxed, your emotions and feelings set a different scene and a completely different ambience is created.
The same goes for a restaurant or bar. I just visited a new bar in Manchester City Centre last weekend, my goodness what a hidden gem! We were escorted up the lift to enter into a beautiful ambience of relaxation, subtle lighting, plenty of staff ‘on view’ smiling and assisting. The interior and layout of furniture is so important; tables, chairs, booths, the long bar, windows with wonderful view, everything made for your emotions to feel relaxed and happy to be there, and so of course you stay and have more drinks.
But of course, there are instances where you can walk into a restaurant or bar and immediately sense the ‘soulless’ feel of the place, the emptiness it gives out from the way the interior has been designed, to the furniture chosen and to the way the people communicate with you.
Ambience is the atmosphere, aura, climate, mood, feeling, character, quality, complexion, impressions, look, tone, spirit of a place, which can be created from the interior design, the flair and fashion and furniture used.